Fred specialises in delivering capability and enhancing performance within teams and individuals. Cutting his teeth as an Infantry Officer in the Argyll and Sutherland Highlanders, he worked in operational and training environments where he learnt to recognise hidden talent and how to exploit it for the positive gain.


In his work delivering projects, he inspires teams to identify true potential and discover the satisfaction of operating at full power. With a detailed understanding of business gained through hands on experience in food and drink production, leisure and hospitality operations, Fred has worked to develop teams that deliver exceptional customer service, quality and efficiency by taking ownership of their roles, understanding the bigger picture and communicating effectively. Using a process of identifying strengths, performance zones and communication, Fred gets involved with the team to build cohesion and passion.

Over fifteen years, Fred has built a reputation for taking on some difficult challenges and through his determination to deliver and his belief in the hidden talent, he has delivered outstanding results that provide long term solutions to producers and providers with a need for people based solutions. “It is not what you ask people to do; it is how you ask them to do it”



  • Delivering direct marketing programmes to support economic regeneration, after Foot and Mouth Disease, to Food, Agricultural and Tourism Sectors
  • Developing a communication strategy for key stakeholders in the Agricultural sector
  • Creating a team based philosophy to deliver customer service within leisure operations
  • Achieving collaborative partnerships in polarised communities
  • Designing and implementing total operational change to deliver exceptional customer service


  • Building and inspiring teams to deliver exceptional performance
  • Designing and implementing operational systems improving efficiency and communication
  • Coaching leaders to analyse and respond to situations
  • Building long term relationships amongst teams and stakeholders
  • Delivering change in resistant and difficult environments

Fred lives in East Hampshire with his family, who can be found taking part in adventures on land or sea throughout the year. He is passionate about food, the environment, politics and encouraging people to do extraordinary things.

© Tozer Consulting Limited 2012  Leadership - Strategy - Execution - Change